Toys Retail Market Analysis for Kyiv and Ukraine 2020-2021

Research Methodology 

• Secondary Source Analysis
• Field research (Sensus outlets, Benchmarking competitors)
• Mathematical analysis (analysis of the influence of factors on the R2 index, market forecasting: correlation method, regression construction, indexing and extrapolation)

• Big data (processing, cleaning of large arrays, segmentation and products, business intelligence data, database structuring and analysis)
• Marketing and strategic tools (market model development, SWOT analysis, BCG matrix)

+ Бонус "Анализ угроз бизнесу на данном рынке на украинском языке"

1.1. Market statistics

1.2. Market drivers

1.3. Key market challenges

2. REGIONAL ANALYSIS

3. COMPETITIVE ANALYSIS

3.1. Defining competitors

3.2. Price Advantages/Financial Muscle

3.3. Market Position/Strategic Plans

3.4. Key operators profile. 20 biggest non-food retail companies, top-5 food-non-food retail companies

3.4.1. turnover, stores, size of the stores, articles, number of employees, what kind of products they sell (food and nonfood), are they international or local, store locations

4. BUYER’S REQUIREMENT

4.1. Product Attributes

4.2. Branding/Labeling

- Product Quality

- Packaging

5. SWOT Analysis

6. FORECASTS OF MARKET DEVELOPMENT (2021-2023)

7. SUMMARY AND RECOMMENDATIONS FOR MARKET STRATEGY

1. TOP-10 children's chains: Regional distribution of outlets by TM
2. Ranking of popularity of toy shopping place among customers (according to survey of Ukrainian Association of the Toy Industry)
3. TOP-10 of Children's chains of stores
4. Price Advantages/Financial Muscle (LEGO Duplo Ariel Underwater Castle)
5. Top-5 food-non-food retail companies
6. Biggest non-food retail companies (selling toys)

1. Toys market size in Ukraine ($mln)
2. Toy Sales: Major Distribution Channels
3. Regional distribution of outlets of Top-10 children`s chains
4. Kyiv and Kyiv region, number of outlets
5. Purchase in the online store
6. Top-5 food-non-food retail companies
7. The main motives for choosing toys
8. The main criteria for choosing toys for purchase
9. Amounts spent on buying toys (UAH)
10. Market Capacity Forecast ($mln)

Total number: 5

1. The growing popularity of digital sales channels
2. Dynamics Trend in 2020
3. Main segments of non-food retail
4. The company's position in the toys retail market
5. Development strategy recommendations