Marketing research of the cement market of Ukraine

Research Methodology:

• Secondary Source Analysis
• Field research (Benchmarking competitors)
• Mathematical analysis (analysis of the influence of factors on the R2 index; Market forecasting: correlation method, regression construction; Indexing and extrapolation)
• Big data (processing; cleaning large arrays; segmentation and products; business intelligence data; database structuring and analysis)
• Marketing and strategic tools (market model development; SWOT analysis; BCG matrix)

Sources of information:

•         Statistical Ukrainian and international bases
•         State statistical sources (Ukrstat)
•          International trade data (import, export)
•          Financial statements of companies
•         Production statistics (official sales reports)
•        Articles in periodicals
•       Other sources: http://minerals-ua.info/mapviewer/nemetali.php ;  https://tradingeconomics.com/

+ Бонус

"Анализ угроз и рисков на рынке цемента Украины в 2022 году" 

1. GENERAL MARKET OVERVIEW (2018-2019)

1.1. Market statistics

1.2. Cement market drivers

1.3. Key market challenges

2. REGIONAL ANALYSIS

3. COMPETITIVE ANALYSIS

3.1. Defining competitors

3.2. Price Advantages/Financial Muscle

3.3. Market Position/Strategic Plans

3.4. Key cement producers profile

4. BUYER’S REQUIREMENT

4.1. Product Attributes

4.2. Branding/Labeling

- Product Quality

- Packaging

5. SWOT ANALYSIS

6. FORECASTS OF MARKET DEVELOPMENT (2020-2023)

7. SUMMARY AND RECOMMENDATIONS FOR MARKET STRATEGY

1. Overview product categories – manufacture of cement
2. Overview product categories – manufacture of articles of cement and other cement based products
3. Main segments’ statistic parameters
4. Cement clinkers Market Capacity Calculation (tons, ths)
5. Portland Cement Market Capacity Calculation (tons, ths)
6. Other Hydraulic Cement Market Capacity Calculation (tons, ths)
7. Import of 252390 Cement, whether or not coloured (excluding portland cement and aluminous cement)
8. Balance status of stocks on January 1, 2018
9. Limestone deposits by Region
10. Chalk deposits by Region
11. Balance status of stocks on January 1, 2018 by company (ths t)
12. The volume of cement products production
13. Production of Cement Clinker by Country in Europe in 2018 (ths tons)
14. Production of Portland Cement by Country in Europe in 2018 (ths tons)
15. Export Volumes by Cement Type (ths tons)
16. Production of concrete blends, ready for use, ths tons
17. Cement plants, owned by industrial groups, by countries
18. Production of Portland Cement by Key Producers in 2015-2020F
19. (ths tons)
20. Key Financial Indexes of the Producers (as of 2018, in $ mln)
21. National standards for the cement industry of Ukraine

1. Portland Cement Market Capacity Dynamics (tons, ths)
2. Cement Market Capacity Dynamics by Sector (tons, ths)
3. Cement clinkers Market Capacity Dynamics (tons, ths)
4. Cement clinkers Import Dynamics (tons, ths)
5. Portland Cement Market Capacity Dynamics (tons, ths)
6. Portland Cement Import Dynamics (tons, ths)
7. Portland Cement Import by Coubtry (tons)
8. Other Hydraulic Cement Market Capacity Dynamics (tons, ths)
9. Other Hydraulic Cement Import (tons, ths)
10. Structure of Other Hydraulic Cement imports by HS Code (tons)
11. Balance status of stocks on January 1, 2018
12. The volume of construction work performed (bln UAH)
13. The main buyers of Portland cement in 2019 by countries
14. Total Export Volumes (ths tons)
15. Industrial groups, owning cement plants, by countries
16. Cost structure of JSC Ivano-Frankivskcement (IFCEM)
17. Cost structure of JSC Dickerhoff Cement Ukraine
18. JSC Dickerhoff Cament Ukraine (YUGcement + Volyn + Cement PRJSC)
19. Production Cost Structure - CRH PLC (Cement Roadstone Holdings)
20. Cost structure of JSC HeidelbergCement Ukraine
21. Cost structure of Eurocement Group
22. Dynamics of Average Prices (UAH/tonne)
23. Price Analysis (UAH/tonne, 2018)
24. Volume, tons / Price UAH per tonne* (by competitors)
25. Import prices analysis by cement products (2016-2020)
26. Export prices analysis by cement products (2016-2020)
27. The market shares of international industrial groups in the cement market
28. Market Structure by Cement Type
29. The world leaders in the share of concrete roads
30. The IMF forecast Ukraine's real GDP for 2023–2025
31. Growth rate forecast of market development (2020-2023), %

List of figures:

1. Cement-based products
2. Map of cement raw materials
3. Key market challenges
4. Granulated blast furnace slag: key facts
5. Cement Plants in Ukraine
6. The logos of key producers in the cement market of Ukraine
7. Clinker producers - Full cycle plants
8. Portland producers - Full cycle plants
9. Defining competitors
10. Profile of JSC Ivano-Frankivskcement (IFCEM)
11. Main Product Range of JSC Ivano-Frankivskcement (IFCEM)
12. A large-scale modernization of the entire cement production (in 2008-2019)
13. Profile of JSC Dyckerhoff Cement Ukraine
14. The organizational structure of PJSC "Dickerhoff Cement Ukraine"
15. Main Product Range of JSC Dyckerhoff Cement Ukraine
16. Profile of CRH PLC (Cement Roadstone Holdings)
17. The organizational structure of CRH PLC
18. Profiles of CRH PLC plants
19. Profile of JSC HeidelbergCement Ukraine
20. The organizational structure of JSC HeidelbergCement Ukraine
21. Profile of Eurocement Group
22. The organizational structure of Eurocement Group
23. Profile of Ema Cement Ltd
24. Profile of PE "Kyiv-Resource"
25. Strategic plans for the medium term
26. The five main categories of cement products according to The European cement standard EN 197-1
27. The basic requirements for road concrete
28. Cement Branding Attributes in Ukraine on the example of CRH
29. General Characteristics of Investment Climate of Ukraine