Краткое описание: В работе исследована динамика потребления и продаж основных видов проката в регионах Украины, а также разработан прогноз изменения этих показателей на ближайший период. Полученные результаты положены в основу плана по строительству собственной сбытовой сети для крупного украинского производителя проката.
Содержание:
Introduction
Research goal
Assortment under review
Methodology and research tasks
Structure of the research
1. CONSUMPTION OF STEEL PRODUCTS OF COMPANY “A” (rebars, wire rods, merchant bars) IN
1.1 Apparent consumption
1.1.1 Production
1.1.2 Export
1.1.3 Import
1.1.4 Apparent consumption
1.2 Real consumption
1.2.1 Consumption structure by industries
1.2.2 Consumption structure by regions
1.2.3 Consumption structure by steel products
1.3 Main consumers of steel products of the company “A”
2. STRUCTURE OF STEEL SALES ON UKRAINIAN MARKET
2.1 Direct sales
2.2 Steel sales through Metal Service Centers (MSC)
2.3 Main steel traders in
3. UKRAINIAN STEEL MARKET FORECAST TILL 2015
3.1 Forecast of macroeconomic development
3.2 Factors determining steel consumption till 2015
3.3 Forecast of consumption by industries
3.4 Forecast of consumption by products
3.5 Forecast of consumption by regions
4. POSITION OF COMPANY “A” ON UKRAINIAN MARKET
4.1 Competitive surroundings and steel supply structure by producers
4.2 Share of company “A” products in the market
4.3 Main risks and perspectives for company position in the domestic market till 2015
5. CONCEPTION OF DEVELOPMENT OF METAL-SERVICE CENTERS NETWORK OF COMPANY A IN UKRIANE
5.1 Role of MSC in sales of steel products in the world and in
5.2 Channel of steel sales of company “A” on Ukrainian market
5.3 Effect of own MSC network for steel products sales of company “A”
5.4 Perspectives of investments for development of own MSC of company “A”
5.4.1 Model for optimal regional location of MSC
5.4.2 Economic efficiency of steel products sales via own network of MSC
5.4.3 Investment estimates of MSC network launch
5.5 SWOT
6. CONCLUSIONS AND RECOMMENDATIONS
